Description
rolex positioning statement,Rolex uses the STP model—Segmentation, Targeting, and Positioning—to effectively identify its ideal customer base, strategically target its luxury market segments, and position itself as the ultimate symbol of prestige and success.
Beige and white GG Supreme canvas
Rolex brand marketing strategy
Gold-toned hardware
Rolex watch distribution strategy
Double G
Inside: 3 open pocket
Rolex brand marketing strategy
Chain top handle with 7″ drop
Top zip closure
Rolex case studies
5.3″W x 3.9″H x 1.1″D
Weight: 0.3lbs approximately
Rolex marketing strategy examples