mr burberry soundtrack | Mr. Burberry (Short 2016)

The world of fragrance advertising often seeks to evoke a mood, a feeling, a lifestyle. But few campaigns have managed to achieve the seamless integration of scent and sound as effectively as Burberry’s "Mr. Burberry." More than just a commercial, the short film, directed by Steve McQueen, and the accompanying track, Benjamin Clementine's hauntingly beautiful "I Won't Complain," created a cultural moment, a captivating narrative that elevated the Mr. Burberry cologne to iconic status. This article delves deep into the artistry behind the Mr. Burberry soundtrack, exploring its key components, its impact on the fragrance's identity, and the broader context of Burberry's masterful use of music in its brand storytelling.

The Essence of Mr. Burberry: A Modern Classic

Before dissecting the soundtrack, it's crucial to understand the essence of Mr. Burberry itself. Launched in 2016, the cologne aimed to capture the spirit of the modern London gentleman. It was conceived as a fragrance that balanced tradition and innovation, sophistication and rebellion. The scent profile, crafted by perfumer Francis Kurkdjian, reflects this duality: a classic fougère structure with grapefruit, vetiver, and guaiac wood, yet with a contemporary twist that feels fresh and undeniably British.

The Mr. Burberry man, as envisioned by Burberry, is confident, stylish, and effortlessly cool. He appreciates quality, embraces his individuality, and possesses a certain understated charm. This character informed every aspect of the marketing campaign, from the visuals to the casting to, most importantly, the music.

The Short Film: A Visual Poem of London Romance

The heart of the Mr. Burberry campaign was a short film directed by the acclaimed filmmaker Steve McQueen, known for his powerful and visually stunning works like "12 Years a Slave" and "Shame." McQueen brought a cinematic gravitas to the project, transforming what could have been a standard fragrance commercial into a piece of art.

The film stars Josh Whitehouse as the enigmatic Mr. Burberry and Amber Anderson as his captivating muse. Shot in black and white, the film captures the raw energy and romanticism of London. We see glimpses of their passionate connection amidst the city's iconic landmarks and hidden corners. The narrative is fragmented, impressionistic, focusing on fleeting moments, stolen glances, and the palpable chemistry between the two characters.

The film isn't just about showcasing the product; it's about creating an atmosphere, a feeling. It's about capturing the essence of London, the allure of romance, and the confidence of the Mr. Burberry man. The black and white cinematography adds a timeless quality, further emphasizing the blend of tradition and modernity that defines the fragrance.

Benjamin Clementine: The Voice of Mr. Burberry

The choice of Benjamin Clementine's "I Won't Complain" as the soundtrack was a stroke of genius. Clementine, a British musician known for his distinctive voice, poignant lyrics, and genre-bending style, perfectly embodies the spirit of Mr. Burberry. His music is both soulful and sophisticated, raw and refined, reflecting the same duality that defines the fragrance itself.

"I Won't Complain" is a deeply emotional and introspective track. It's a song about resilience, about finding strength in vulnerability, and about embracing the complexities of life. The lyrics, though somewhat cryptic, resonate with a sense of quiet determination and unwavering self-belief.

The song's arrangement is sparse and powerful, featuring Clementine's distinctive piano playing and his haunting vocals. The absence of heavy instrumentation allows his voice to take center stage, creating an intimate and emotionally charged atmosphere.

The Symbiotic Relationship: Music and Imagemr burberry soundtrack

The brilliance of the Mr. Burberry campaign lies in the symbiotic relationship between the visuals and the music. "I Won't Complain" isn't just background music; it's an integral part of the storytelling. The song's melancholic beauty perfectly complements the film's black and white aesthetic and the fragmented narrative.

The music amplifies the emotions conveyed in the film, heightening the sense of romance, longing, and vulnerability. It adds depth and complexity to the characters, allowing the audience to connect with them on a deeper level.

The strategic placement of the song within the film is also crucial. The track begins subtly, gradually building in intensity as the narrative unfolds. It reaches its emotional climax during the film's most intimate moments, creating a powerful and unforgettable experience.

Beyond the Commercial: The Enduring Legacy of the Soundtrack

The impact of the Mr. Burberry soundtrack extends far beyond the realm of advertising. The campaign introduced Benjamin Clementine to a wider audience, helping to solidify his status as a major musical talent. "I Won't Complain" became synonymous with the Mr. Burberry brand, forever associating the fragrance with Clementine's distinctive sound.

The success of the soundtrack also highlighted the power of music in shaping brand identity. Burberry demonstrated that music could be more than just a marketing tool; it could be a fundamental element of the brand's DNA.

Burberry's History of Musical Excellence

The Mr. Burberry soundtrack wasn't an isolated instance of musical brilliance for Burberry. The brand has a long and rich history of collaborating with talented musicians and using music to enhance its brand image. Burberry's commitment to music can be seen in various initiatives, including: