Description
rolex positioning strategy, This case study will explore the intricate details of the Rolex Marketing Mix for 2025, illuminating how the brand’s unique strategies in luxury watch marketing, distribution .
Beige and white GG Supreme canvas
Rolex pricing strategy
Gold-toned hardware
Rolex brand identity
Double G
Inside: 8 open pocket
Rolex brand guidelines
Chain top handle with 7″ drop
Top zip closure
Rolex brand personality
5.6″W x 4.7″H x 2.5″D
Weight: 0.7lbs approximately
Rolex customer demographics