Description
rolex positioning statement,Rolex has crafted a brand positioning strategy that makes it instantly recognizable and synonymous with luxury. Rolex targets upper income consumers in the market for prestige .
Beige and white GG Supreme canvas
Rolex value retention
Gold-toned hardware
Rolex watch distribution strategy
Double G
Inside: 2 open pocket
Rolex brand marketing strategy
Chain top handle with 7″ drop
Top zip closure
Rolex case studies
6.5″W x 1.8″H x 1.6″D
Weight: 0.4lbs approximately
Rolex marketing strategy examples