Description
rolex positioning strategy,In this case study, we will explore the key elements of Rolex’s marketing strategy and examine the tactics they employ to maintain their prominent position in the luxury market. .
Beige and white GG Supreme canvas
Rolex differentiation strategy
Gold-toned hardware
Rolex brand identity
Double G
Inside: 1 open pocket
Rolex brand guidelines
Chain top handle with 7″ drop
Top zip closure
Rolex brand personality
9.5″W x 3.5″H x 2.1″D
Weight: 0.7lbs approximately
Rolex customer demographics